Dawn Keizer

Work Experience

June 2020 - February 2025

Spearheaded firmwide internal and external marketing initiatives, enhancing brand consistency across 30+ business units.
Developed and executed strategic marketing plans focused on high-growth, high-profit solutions, resulting in increased revenue streams.
Created and executed all content marketing initiatives, elevating the firm’s visibility in target markets.
Directed all digital marketing efforts, website content, and advertising campaigns, leading to measurable increases in engagement.
Managed a national marketing budget and led a team of nine marketing professionals.
Played a pivotal role in firm mergers, ensuring seamless brand integration.

January 2010 - May 2020

Led the firm’s marketing strategy, strengthening brand identity and market presence for 20+ business units.
Engineered innovative marketing initiatives that significantly increased new business revenue.
Directed all public relations efforts, boosting the firm's media presence and industry credibility.
Oversaw advertising campaigns, sponsorship initiatives, and internal/external communications.
Managed a team of four marketing professionals and controlled the marketing budget.

January 2001 - January 2010

Designed and implemented marketing campaigns that increased membership and event participation.
Developed digital and print communications, including a bi-monthly magazine and electronic newsletters.
Led public relations efforts to enhance the visibility of CPAs in the marketplace.
Managed a marketing and communications team while optimizing the organization’s branding strategy.

August 1996 - January 2001

Created marketing strategies to promote the electrical distribution industry.
Managed public relations and content marketing, boosting industry awareness.
Developed executive speeches, provided coaching, and managed large-scale events.
Supervised a marketing team and controlled departmental budgeting.

July 1993 - August 1996

Produced and managed all marketing materials, PR campaigns, and community outreach efforts.
Developed high-impact speeches and provided coaching to executives.
Led internal communications, publications, and event marketing.

June 1991 - July 1993

1987 - 1991

30+ years of communications and marketing experience
Superior written and verbal communication skills
Outstanding brand management expertise
Highly creative and innovative
Resourceful and proactive professional
Well-regarded leader and strategic management team member
Excellent supervisory and mentoring skills
Strong project management and analysis
Exceptional relationship management skills and experience
Event planning and speech writing
Top-notch public speaking skills
Proficiency in Microsoft Office 365, SalesForce and marketing automation platforms
Expertise in all web technologies and social media
Positive, can-do attitude